For the very first time, McDonald’s offers online reservations. Selected restaurants across the country now offer guests the option to book a table and be waited upon - offering burger lovers an entirely new way of experiencing the new Maestro Classic gourmet burger. Starting tonight, September 22nd, dinner reservations are available for selected evenings.
Sweden is the first country in the world where McDonald’s will offer table booking service.
“We have a very exciting and tasty new premium hamburger coming to our restaurants, the Maestro Classic, so we wanted to give our most loyal customers a unique and memorable experience when they try the Maestro hamburger for the very first time. They’ve never had the opportunity to ‘book a table’ at their favourite restaurant in Sweden. With the new Maestro burger, we thought it was the right time to give them a chance to do so”, says Jeff Jackett Director of Marketing at McDonald’s Sweden.
Bookings can be made at more than 30 McDonald's restaurants all around Sweden. Parties will be served a two course meal with the new gourmet burger as the main course. Reservations are handled through Bookatable at www.bookatable.se/mcdonalds
“We provide reservation services for a wide range of food establishments, from neighbourhood bistros and local favourites to Michelin starred restaurants. It was a natural choice to team up with McDonald’s Sweden to help them launch this globally pioneering initiative, offering online reservations for a limited period of time. We want to encourage everyone to take this opportunity to experience the new gourmet burger in this special way,” says Jonas Carlén, Commercial Director at Bookatable Sweden.
Table booking is available from September 22nd for selected dates until October 2nd.
Images are available to download at Flickr